Readers land on your 404 page constantly. Try not to pound yourself about it—it just happens—generally when some unknowing administrator erases pages on your site without setting up 301 redirects.
Readers arrive on this page in light of the fact that they’re searching for something your site offers, yet that data simply doesn’t happen to be on that specific URL any more.
Most websites default message states that the page no longer exists. This is completely useless and leaves the guest at a deadlock considering, “this page didn’t work; I’ll just try another site instead.”
When this instance come, they leave your site, which will cause your bounce rate to increment and other basic measurements to lower, while making your web analytics worst.… Read the rest